Our clients.
Here’s what Kindred success looks like.

‘Before’ situation – the problem
EV was under pressure in our key American markets because a new competitor had entered the market and started gaining market share with an inferior product. The new competitor invested heavily in sales and marketing and their messaging was convincing within the minds of our previously-loyal customers. Our sales team didn’t feel they had enough competitive information – or confidence – to counter the claims and our traditional sales training methods (with the technical team) didn’t seem to improve things.

The solution
We asked Sara if she could help us design and deliver a new “selling against the competition” training workshop, designed specifically for EV and to directly address our recent competitor challenges. She worked with our executives, technical and operations teams to design a format that was part education (on the detailed technical superiority of our solution for customers, explaining the competitor weaknesses and lack of physical/technical resolution for such an application) and part practical application and roleplay (client meeting preparation documents, mock interviews, in-the-moment feedback). Sara facilitated the 3 days, keeping everyone on time and on topic!

‘After’ situation – the impact
The response from the sales team was overwhelmingly positive. They enjoyed the workshop, but even better, left feeling they had the information, processes and confidence to challenge and beat any arguments regarding our competitors products in this application. The workshop format also encouraged our team to build better relationships internally, as they now knew the strengths of each member and who to call on for future support. Taking 3 days with the team was a big investment, but it was worth it to see the increased energy, belief, confidence – and sales numbers. Our competitor is still there, but now we are able to clearly explain to our customers why our technology and solution is the only one truly suitable for the application.

“Sara uses her vast experience in strategic sales and marketing to carefully plan and direct such events. Her excellent planning, meticulous documentation and adept summarization, along with adherence to frequent milestones, help her deliver the desired event within the allocated time frame, ensuring the event goal(s) are achieved.”

“DrillPlus needed help with its marketing, company image, and website, as we were struggling to gain market share and recognition. We turned to Sara Macauley at Kindred for help and guidance. Sara invested the time to thoroughly assess our products and business goals, enabling her to develop a new marketing plan and website that aligns with our values, and the demands of today's market. Not only did she cater to our specific needs, but she also ensured that DrillPlus could meet customer expectations. The Kindred team achieved this by going above and beyond and their efforts have led to remarkable growth in the DrillPlus brand and business. I wholeheartedly recommend Kindred for all your marketing needs.”